In an industry first Ding releases API and opens up mobile top-up market

11th July, 2018 – As the number of prepaid phones in the world grows to four billion, or 76% of mobile phones, and with one quarter out of credit at any one time – the appetite for top-up has never been greater. In response to this, Ding, the largest international mobile top-up platform, announced today that it is releasing its DingConnect API publicly around the world – meaning anyone can now integrate directly with Ding’s cutting-edge technology and sell or offer mobile top-up as a compliment to their existing website or app.

The JSON API makes it possible for a business to layer the top-up function into their existing applications without having to have the expertise to build it from scratch, and they immediately get connected to the Ding network of 500+ mobile operators, in over 140 countries around the world.  

Commenting on the innovation, David McGuinness, Head of B2B products at Ding said: “DingConnect opens up the world of selling top-up to a whole new audience – for instance a retailer could offer top-up as a loyalty bonus for its customers; a gaming company can offer top-up as a reward for gamers; a food delivery company could offer top-up as a customer service gift when things go wrong etc. It has become just another form of value.”

Among other things it means, Ding’s partners get to benefit from its revolutionary technological infrastructure, including sophisticated fraud management tools. The company’s interactive API documentation built on swagger, provides peace of mind with sandbox capability, meaning users can quickly interact with the API and experiment with real data without risking harm to their own system.

It is a frictionless, more streamlined process to offer top-up for any phone for almost any amount. The move further helps to change lives by accelerating mobile access for the world’s billions of prepaid mobile phones.

Furthermore, McGuinness noted: “The release of our DingConnect API is just another example of how we are giving our users what they want. We are empowering our partners and making it a fully self-serve process without any manual Ding involvement – with the benefit that there’s a team of technical consultants on standby if help is needed.”

He added: “There is no complicated sign-up process or drawn out onboarding – selling top-up is now at our partners fingertips and can be done in an instant. The upside for our partners is they get to share in, and benefit from, our more than ten years of experience and market leading technology directly.”

Technological innovation is key to Ding’s business and the company has invested $50 million to date in developing its revolutionary technological infrastructure in-house. Ding’s technology team has successfully developed game changing products such as real-time machine learning for users.

Ding’s platform offers its users innovation at their fingertips. In fact, Ding’s partners are already using the platform for innovative top-up solutions, such as an anti-forestation group in Brazil which uses Ding to top-up remote solar powered mobile devices that monitor for the sounds of chainsaws in restricted areas; or to ensure aid workers in disaster areas are always connected.To sign up to the API, those interested can simply click on www.dingconnect.com.

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For further information please contact: Colette Campbell: colette.campbell@ding.com