Ding expands its reach in Italy

Ding partners with Lottomatica to offer international top-up service enabling Italian residents stay closer to their friends and family abroad.

Dublin, Ireland – 8th October 2014 – ding*, the world’s largest international top-up provider has partnered with Lottomatica, the leading lottery operator in Italy adding international top-up to its wide range of services offered including utility billing and phone top-up through its brand Lottomatica Italia Servizi (LIS).

Through 23,000 Lottomatica points of sale, foreign residents in Italy can finally access the international airtime top-up services provided by ding* making it easier for them to stay in touch with their loved ones back home.

Both companies have been working for months to integrate Lottomatica to the ding* platform connecting the Italian distributor to a global network of mobile operators offering customers an easy, fast and safe way to transfer airtime directly to phones around the world.

“We are delighted to partner with Lottomatica given the broad national reach of its products and technology,” said Mark Roden the CEO of ding*. “There are more than 4.8 million immigrants living in Italy, many of whom are looking to stay in touch with family and friends back home. Working with Lottomatica, ding* can now facilitate the secure, instant and seamless transfer of airtime from people living in Italy directly to mobile phones around the world”

Available in 130 countries, ding* recognizes the growing importance of affordable and accessible airtime in emerging markets and continues to provide products and services designed to meet this global need.