Dublin, Ireland – 3rd of July 2017 – A new survey has found that 45% of Ghanaians living abroad are most likely to call their spouse with good news.
Ding, the world’s largest international mobile top-up provider, conducted the survey in July 2017. The respondents, were members of the Ghanaian diaspora community, who use Ding to send top-up to their friends and family back home in Ghana.
Ding helps thousands of Ghanaians to send prepaid mobile top-up to MTN, Airtel, Tigo and Vodafone Ghana numbers every day.
The results of the survey indicated that 39% of people use calls as the primary way they keep in touch, while 36% use text and 12% use WhatsApp. 57% of respondents said that the phone is primary way they access the internet.
Speaking about the findings, Brand & Communications Manager for Ding, Leslie Prendergast, had the following comment, ‘At Ding, we recognize the significant impact a topped-up phone can have on the user. We wanted to survey Ghanaian senders to understand how they use their mobile phones. We were interested to see that of those surveyed nearly 54% of people said they couldn’t live without their phones. Phones are empowering users worldwide and we are proud of the role we play in keeping them connected.'
*Note: The results of the survey are based on responses from 114 of Ding’s customers who regularly send prepaid mobile credit to Ghana. The survey was conducted in July 2017.